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Samsung Electronics Booms with 10-Fold Profit Increase


29 June, 2024

Samsung Electronics Projects Strong Demand for AI Drives Memory Chip Sales Surge

In a noteworthy financial update, Samsung Electronics has projected a continued robust demand for artificial intelligence technologies that are significantly impacting the sales of memory chips and tech devices. Following a striking upturn in their first-quarter operating profit, which saw more than a tenfold increase, the industry giant credits the burgeoning AI sector for this remarkable growth.

Samsung’s memory chip sector observed nearly a doubling in sales from the year-ago period, a clear sign of the market’s resurgence from a prior slump. The first three months of the year evidenced a steep climb in chip prices, owed largely to an artificial intelligence renaissance. Reflecting on market forecasts amidst swirling macroeconomic uncertainties and geopolitical concerns, Samsung stated, “In the second half of 2024, business conditions are expected to remain positive with demand – mainly around generative AI – holding strong.”

Outperforming general market trends, Samsung’s shares ascended by 1.6% in a morning trading session, overshadowing the 0.5% increase of South Korea’s benchmark index. The company’s resilience and innovation have fortified its standing as the world’s primary supplier of memory chips and televisions.

Shoring up their financial foundations, Samsung reported an operating profit that soared to 6.6 trillion won ($4.8 billion) for January-March, spiraling upwards from a modest 640 billion won in the prior year. This staggering profitability aligns with Samsung’s preliminary estimates and marks the highest operating profit since the third quarter of 2022.

Coupled with this operating profit, Samsung saw its revenues rise by 13% to 71.9 trillion won. Particularly noteworthy was the memory chip segment which, on its own, ramped up revenue by 96% to 17.49 trillion won. This signals a robust recovery from what was once an unprecedented decline in the memory chip market due to a post-pandemic contraction in demand for chip-utilizing gadgets.

Detailing financial specifics, the chip division, a traditional powerhouse for Samsung, reported a triumphant rebound with a profit of 1.91 trillion won in the March quarter, a stark contrast to the 4.58 trillion won loss seen just a year earlier. The division’s resurgence into profitability follows a strategic anticipation by clientele who speculated on a continued rise in chip prices.

The market witnessed substantial increases in chip costs, with NAND flash chips, pivotal for data storage, experiencing a 23% to 28% price hike from the previous quarter. Similarly, DRAM chips, essential for tech devices, saw an approximate 20% price elevation as reported by industry data provider TrendForce.

Samsung’s closest competitor, South Korea’s SK Hynix, also hailed AI demand as the basis for an expected full recovery in the chip market, shown through their near two-year peak profit performance.

Keeping pace with the AI surge that has also proven beneficial to competition, Samsung announced the commencement of mass production of their latest high-bandwidth memory (HBM) chips tailored for use in generative AI chipsets. This new strand, dubbed 8-layer HBM3E, is part of Samsung’s strategic plan to grasp a larger share of the AI-driven market. They’re setting further sights on producing a 12-layer variant of these powerful chips during the second quarter of the year.

The mobile devices sector within Samsung experienced a slight downturn despite the chip division’s recovery, with operating profits settling at 3.51 trillion won in the first quarter, down from 3.94 trillion won a year prior. Factors like rising costs, including the increased memory chip prices, have squeezed margins on sales of their flagship Galaxy S24 smartphones launched during the same period.

By harnessing cutting-edge technologies such as the “AI images generator” and “AI video generator,” the expectation is that Samsung will continue to adapt and thrive amid a technological landscape that is increasingly shaped by advancements in artificial intelligence.

The latest AI news & AI tools are not just shaping consumer products but also steering the fiscal trajectories of major players like Samsung. As the tides of technological progress swell, companies situated at the forefront of the AI uprising like Samsung are keenly positioned to benefit from the updraft in demand and lead the way in innovation and profitability.