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Company Rush to Embrace AI Despite Public Skepticism


02 July, 2024

The integration of artificial intelligence (AI) into the recruitment sphere is revolutionizing the way companies fill positions, stirring both excitement and concern within various sectors. The application of machine learning and algorithms in streamlining the process is seen as a boon by many, yet it raises ethical and fairness issues that are still being addressed. This transformation is rapidly changing the landscape of employment, highlighting the delicate balance between efficiency and equality.

“I believe there’s more benefit than harm when we look at the overall scenario,” explains Jeanine Dames, director of Yale University’s career strategy office. “It opens doors for numerous prospective candidates to be noticed by prestigious companies.” However, a notable setback occurred when Amazon halted its AI resume screening tool in 2018 upon discovering it was inadvertently discriminatory against female applicants. Moreover, iTutorGroup was compelled to pay $365,000 to settle a lawsuit after its algorithm was found to reject mature applicants for tutoring roles prematurely.

The swift infiltration of hiring AI, despite these concerns, showcases the urgency with which businesses are adopting AI tools in the hiring process. Big-name companies, drowned in a deluge of applications for entry-level jobs, are especially keen to leverage AI for efficiency and potential objectivity. For example, investment banking giant Goldman Sachs utilized AI to sift through 236,000 applications for just 3,700 intern positions in 2022.

The latest AI news indicates that such tools are not only for large corporations. Startups can also take advantage of AI’s capabilities in the recruitment process, as evidenced by the experience of San Jose-based AI hiring startup Juji. Co-founders scaled down the overwhelming task of evaluating 700 applications for an internship to mere hours using their AI-powered interviewing system. The most compelling aspect of early AI applications like Juji’s is their claim to minimize bias, centering on the skills and potential of candidates rather than their educational background.

In preparation for increasingly prevalent AI interviews, academic institutions are instructing students on how to handle this format. Dames points out the stress associated with AI video interviews and the challenge of articulating responses while a clock ticks down. Despite the discomfort expressed by students like Yale’s Hank Michalik, who found the process dehumanizing, AI’s momentum in hiring seems unstopped.

AI hiring systems have the potential to shift focus from traditional credentials to metrics like “human potential intelligence,” as explained by Patrick Morrissey of HireVue, a talent-search technology firm with partnership ties to 60% of Fortune 100 companies. The innovations could pave the way for a skills-first hiring paradigm, a trend resonating with many in the industry.

Despite the enthusiasm, AI is not without its criticisms. Artificial intelligence generated images and other AI technologies, such as AI text generator and AI video generator, are transforming various industries. Still, they must be keenly developed to avoid repeating past mistakes of bias and discrimination. In 2021, the U.S. Equal Employment Opportunity Commission began its surveillance of AI interviewing tools for biases and released guidance to curb job discrimination. New York City implemented a mandate in July for companies to conduct annual audits on their AI hiring tools to check for potential biases, reinforcing the government’s role in overseeing this fledgling domain.

President Joe Biden further underscored this commitment with an executive order focusing on maintaining fairness in job evaluation through AI. The rapid evolution of AI in hiring emphasizes the necessity of these governmental oversights, ensuring that as we harness the advantages of AI, we are vigilant in safeguarding against its potential to inadvertently perpetuate societal inequities.

The ascension of AI in the hiring process mirrors the broader trajectory of AI tools becoming an inseparable part of our professional and personal lives. Amidst all the change, one thing remains clear: as the technology matures, a concerted effort from industry leaders and policymakers is essential to ensure its fair and equitable use. AI’s promise in recruitment is immense, but with great power comes the responsibility to implement these technologies wisely and justly.